subimpact.net

Month: May 2020

  • DoctorOnCall to offer more COVID-19 test options

    DoctorOnCall partners with Shopee to offer more Covid-19 test ...

    DoctorOnCall has entered a partnership with Shopee Malaysia to
    offer more COVID-19 test options to users. The former’s official
    store on the online shopping platform will be offering users COVID19 real-time reverse transcription polymerase chain reaction (rRTPCR) tests for purchase. Users are also able to buy vouchers on
    Shopee which allows them to purchase medication and have them
    delivered to their homes safely, added DoctorOnCall. At the same
    time, both parties will co-host a health education and awareness
    series on Shopee Live, the platform’s in-app live streaming feature.
    The series of live streams will be broadcasted on three separate
    days: 8, 15 and 22 May 2020 with each session airing at 10:30am
    respectively. It will feature representatives from health companies
    such as Qualitas Medical Group, Pfizer Malaysia and CARiNG
    Pharmacy. Topics discussed include regarding the various testing
    options for COVID-19, the importance of immunisation, and other
    health related subjects.

  • Nike’s AR campaign creates ‘cloud sneaker’ in sky

    AR Sneaker-Finding Campaigns : mobile campaign

    Nike is urging Brazilians to point their smartphones at the sky to
    unlock exclusive content as part of the mobile campaign for its Air
    Max 2090 sneakers. Nike in partnership with WPP’s AKQA São
    Paulo agency set up a microsite that customers need to visit before
    raising their phones upward to see an AR cloud in the shape of an
    Air Max sneaker. After finding the AR cloud, mobiles users can
    unlock a new song and music video from hip hop artist Djonga,
    along with interviews, tracks and videos from other artists such as
    McSofia. Desktop users can scan a website QR code with their
    smartphones to open the mobile website, which asks for
    permission to access a smartphone camera. 

    Nike’s AR experience aims to reach Brazilian customers who are
    stuck at home during the pandemic, providing them with access
    to exclusive content they can enjoy on their mobile phones while
    also promoting its latest Air Max sneakers. The AR experience is
    accessible on a mobile website, removing the extra step of
    downloading an app that would take up more smartphone
    memory and cellular data for people who don’t have a Wi-Fi
    connection.

  • Web browser use gains over apps amid work@home

    The most popular mobile browsers

    Mobile usage has increased during typical working hours, possibly
    indicating that consumers are using their smartphones while also
    relying on their desktop computers to work from home during the
    coronavirus pandemic, as per a new study. Consumers also are
    staying up later on weekdays while using their phones. 

    Mobile users have tended to increase their usage of web
    browsers rather than apps as their media consumption habits
    change. The growth in internet usage is linked with consumption
    of information rather than entertainment. Consumers have
    tended to view more serious topics like finances, the economy and
    healthcare, while cutting back on lighter topics like celebrity
    entertainment news. Location data revealed unsurprising results
    as authorities ordered lockdowns on public gathering places.
    Consumers showed greater demand for products such as books
    and news, electronics, food and entertainment and toys, a sign of
    doing more stay-at-home activities.

  • Google ‘Web Vitals’ checks sites’ UX and performance

    Chromium Blog: Introducing Web Vitals: essential metrics for a ...

    Google has now announced the Web Vitals initiative which aims
    to provide “unified guidance for quality signals that are
    essential to delivering a great user experience on the web”. 

    • Core Web Vitals are a subset of all the Web Vitals that apply to
    all web pages, should be measured by all website owners, and
    will be surfaced across all Google tools. Currently, these Core
    Web Vitals focus on three aspects of the user experience —
    loading, interactivity, and visual stability — and include the
    following metrics: 
    • Largest Contentful Paint (LCP): measures loading
    performance. To provide a good user experience, LCP should
    occur within 2.5 seconds of when the page first starts loading. 
    • First Input Delay (FID): measures interactivity. To provide a
    good user experience, pages should have a FID of less than 100
    milliseconds.

  • WeChat retail growth plan drives digital transformation

    WeChat has introduced Wechat Retail Growth Plan is intended to
    help global businesses and brandsstrengthen their understanding
    and use of WeChat’s tools and functions to better resolve the
    challenges created by the coronavirus pandemic. The plan uses
    several recent services launched by WeChat, including WeChat Live
    for businesses – which allows them to interact with customers and
    generate sales via live streaming – and WeChat Work 3.0, which has
    become a key platform for remote working during the pandemic,
    connecting enterprises with customers. WeChat’s key services
    promoted by the growth plan also include 1 on 1 Consultant –
    which allows retailers to tap into existing user bases and manage
    fans as well as initiate direct conversation with followers – and
    WeChat Pay, which has encouraged cross-border e-commerce,
    local orders and scan-and-go self-service during the pandemic.

  • Grab asks staff to take no-pay leave to cut costs

    Flipboard: Woman scolds KFC S'pore staff's 'whole family to die ...

    Ride-hailing giant Grab has offered its employees “flexible working
    arrangements” such as no-pay leaves, reduced working hours, and
    sabbaticals. The company has opened the options to teams across
    the region with “excess capacity.” Employees can take them on a
    voluntary basis. The company might no longer be able to provide
    drivers with extra financial support if the city-state decides to
    extend its circuit breaker restrictions beyond June 1.