subimpact.net

Author: subimpact

  • Nike’s AR campaign creates ‘cloud sneaker’ in sky

    AR Sneaker-Finding Campaigns : mobile campaign

    Nike is urging Brazilians to point their smartphones at the sky to
    unlock exclusive content as part of the mobile campaign for its Air
    Max 2090 sneakers. Nike in partnership with WPP’s AKQA São
    Paulo agency set up a microsite that customers need to visit before
    raising their phones upward to see an AR cloud in the shape of an
    Air Max sneaker. After finding the AR cloud, mobiles users can
    unlock a new song and music video from hip hop artist Djonga,
    along with interviews, tracks and videos from other artists such as
    McSofia. Desktop users can scan a website QR code with their
    smartphones to open the mobile website, which asks for
    permission to access a smartphone camera. 

    Nike’s AR experience aims to reach Brazilian customers who are
    stuck at home during the pandemic, providing them with access
    to exclusive content they can enjoy on their mobile phones while
    also promoting its latest Air Max sneakers. The AR experience is
    accessible on a mobile website, removing the extra step of
    downloading an app that would take up more smartphone
    memory and cellular data for people who don’t have a Wi-Fi
    connection.

  • Web browser use gains over apps amid work@home

    The most popular mobile browsers

    Mobile usage has increased during typical working hours, possibly
    indicating that consumers are using their smartphones while also
    relying on their desktop computers to work from home during the
    coronavirus pandemic, as per a new study. Consumers also are
    staying up later on weekdays while using their phones. 

    Mobile users have tended to increase their usage of web
    browsers rather than apps as their media consumption habits
    change. The growth in internet usage is linked with consumption
    of information rather than entertainment. Consumers have
    tended to view more serious topics like finances, the economy and
    healthcare, while cutting back on lighter topics like celebrity
    entertainment news. Location data revealed unsurprising results
    as authorities ordered lockdowns on public gathering places.
    Consumers showed greater demand for products such as books
    and news, electronics, food and entertainment and toys, a sign of
    doing more stay-at-home activities.

  • Google ‘Web Vitals’ checks sites’ UX and performance

    Chromium Blog: Introducing Web Vitals: essential metrics for a ...

    Google has now announced the Web Vitals initiative which aims
    to provide “unified guidance for quality signals that are
    essential to delivering a great user experience on the web”. 

    • Core Web Vitals are a subset of all the Web Vitals that apply to
    all web pages, should be measured by all website owners, and
    will be surfaced across all Google tools. Currently, these Core
    Web Vitals focus on three aspects of the user experience —
    loading, interactivity, and visual stability — and include the
    following metrics: 
    • Largest Contentful Paint (LCP): measures loading
    performance. To provide a good user experience, LCP should
    occur within 2.5 seconds of when the page first starts loading. 
    • First Input Delay (FID): measures interactivity. To provide a
    good user experience, pages should have a FID of less than 100
    milliseconds.

  • WeChat retail growth plan drives digital transformation

    WeChat has introduced Wechat Retail Growth Plan is intended to
    help global businesses and brandsstrengthen their understanding
    and use of WeChat’s tools and functions to better resolve the
    challenges created by the coronavirus pandemic. The plan uses
    several recent services launched by WeChat, including WeChat Live
    for businesses – which allows them to interact with customers and
    generate sales via live streaming – and WeChat Work 3.0, which has
    become a key platform for remote working during the pandemic,
    connecting enterprises with customers. WeChat’s key services
    promoted by the growth plan also include 1 on 1 Consultant –
    which allows retailers to tap into existing user bases and manage
    fans as well as initiate direct conversation with followers – and
    WeChat Pay, which has encouraged cross-border e-commerce,
    local orders and scan-and-go self-service during the pandemic.

  • Grab asks staff to take no-pay leave to cut costs

    Flipboard: Woman scolds KFC S'pore staff's 'whole family to die ...

    Ride-hailing giant Grab has offered its employees “flexible working
    arrangements” such as no-pay leaves, reduced working hours, and
    sabbaticals. The company has opened the options to teams across
    the region with “excess capacity.” Employees can take them on a
    voluntary basis. The company might no longer be able to provide
    drivers with extra financial support if the city-state decides to
    extend its circuit breaker restrictions beyond June 1.

  • Xiaomi may launch a smartphone with 150MP camera

    Xiaomi is working on the world's first 150MP camera smartphone

    Xiaomi and Samsung together will bring the world’s first 150MP
    camera phone. The smartphone will be from Xiaomi, while
    Samsung will be supplying the 150-megapixel camera. The Xiaomi
    150MP camera phone is coming in Q4 2020. The 150MP camera
    sensor will be a part of any of the flagship series, probably Mi MIX
    series or some new camera-focused smartphone. The 150MP
    sensor has a 1-inch footprint and will be using the same Nanocell
    technology as the company used for the Galaxy S20 Ultra’s ISOCELL
    Bright HM1 sensor. The 150MP sensor will be combining nine pixels
    into one to achieve a higher resolution picture. It will use light
    absorption technology to create final shots which technically will
    have a pixel count of close to 16MP. The 150MP camera phone may
    come to India if launched in China.

    https://trak.in/tags/business/2020/04/24/xiaomi-to-launch-150mp-camera-phone-worlds-first-150mp-camera-phone/

  • Gentle games are helping to cope with COVID-stress

    A guide to your first hour in 'Animal Crossing: New Horizons ...

    People who had never played games before the current crisis could
    now suddenly see how games could help them connect. Gentle, nonviolent games have—become one of our coronavirus isolation coping
    mechanisms. These games are more than escapist entertainment,
    though; they’re helping to reshape how we connect in a future where
    social distancing might become the norm. They are also easy to play,
    lowering the bar to entry. In Animal Crossing, it’s going to another
    island and playing with your friends, whereas “In Stardew Valley, it’s
    getting to know the villagers around you. These are parasocial
    relationships.” Kind Words is another game that helps players in
    lockdown communicate with strangers. In it, an avatar sits at a desk
    in a digital bedroom and types out questions about real-world
    personal problems. In return, other players respond with
    encouraging notes. The game takes place entirely within the space of
    a room, with players receiving and sending notes via digital envelope.

    https://www.technologyreview.com/2020/04/16/999944/coronavirus-animal-crossing-video-games-social-media/

  • Tesco enables click & collect orders via WhatsApp

    Tesco Offers WhatsApp-Based Personal Shopper Service | Lowyat.NET

    Customers can now get Tesco staff to do their grocery shopping on their
    behalf, using the hypermarket’s Order & Collect service. The service
    enables customers to send their shopping list to the store via
    WhatsApp, which will then be fulfilled by a personal shopper. According
    to the FAQ, orders can only be placed for essential groceries and fresh
    items due to limited resources at the stores. In the event a product is
    unavailable, the personal shoppers will contact customers to offer a
    suitable substitution.
    Tesco lets you place orders via WhatsApp and collect the same day

    Customers may accept or reject the substitution.
    After completing the order, the personal shopper will send back an
    estimated collection time and personalised barcode for the total price
    via WhatsApp. Using the personalised barcode, customers can pay for
    the items at a dedicated checkout using cash, e-wallet, credit or debit
    card. Customers are required to pick up their order within 30 minutes
    of the collection time.

    https://www.thestar.com.my/tech/tech-news/2020/04/23/tesco-offers-order–collect-service-customers-can-place-orders-via-whatsapp

  • Starbucks, McDonald’s are testing digital Yuan

    JUST IN: Chinese Central Bank to Launch Digital Currency Called "DCEP"

    Starbucks and McDonald’s are reportedly among 19 restaurants
    and retail shops that will be involved in testing China’s central bank
    digital currency (DCEP) in the country’s Xiong’An new district. The
    move signals China’s wider efforts to test the digital currency
    project, with state-owned commercial banks already developing
    wallet applications for the digital yuan, also known as DC/EP.

    The DCEP, used for consumption only in the first phase, works in
    the same way as a consumption coupon. On top of traditional
    payment applications such as Alipay and WeChat Pay, users will be
    able to pay by DCEPs in their DECP wallets. The DCEP will provide
    a more direct and effective monetary tool for PBoC to provide
    financial support to certain industries. A wider use of DCEP makes
    monetary easing more feasible in a broader context. The cost of
    monetary easing will become lower but the efficiency will be
    higher. The introduction of DCEP is expected to challenge the
    oligopoly of Tencent and Alibaba in the digital payment space.
    The key advantage of DCEP is that the payment does not require
    an internet connection, which indicates the potential for broader
    use in remoted areas of China.

    https://www.coindesk.com/starbucks-mcdonalds-among-19-firms-to-test-chinas-digital-yuan-report

  • Grab to assist merchants embrace digital economy

    GrabMart Is The New Platform To Order Groceries, Cosmetics, And More!

    Grab will add five more markets across Selangor to its ‘Pasar by
    GrabMart’ service in its endeavour to empower and ensure that
    small traditional businesses and micro-entrepreneurs will not be
    left behind as the country transitions to a digitised nation. The
    initiative allows customers to buy fresh produce, spices, poultry,
    seafood and meat directly from the TTDI Market in the comfort of
    their home. Grab’s Ramadan partnership with local governments
    and organisations will also give it a larger stage to accelerate its
    support for small traditional businesses and micro-entrepreneurs.

    The company has been actively supporting restaurants with
    immediate cash flow through its zero-interest, ‘Deferred
    Commissions’ programme. It further introduced zero-commissions
    for self-pickup orders and absorbs all related transaction costs for
    orders received via social channels with a GrabPay payment option.
    The company also mobilised more than 100,000 GrabCar drivers
    not only to support the increase in demand for delivery services but
    also to ensure that the latter continue to have an income
    throughout the Movement Control Order (MCO) period which has
    greatly impacted the e-hailing business.

    https://www.malaymail.com/news/money/2020/04/22/grab-doubles-down-to-help-small-traditional-businesses-embrace-digital-econ/1859253