Mobile usage has increased during typical working hours, possibly
indicating that consumers are using their smartphones while also
relying on their desktop computers to work from home during the
coronavirus pandemic, as per a new study. Consumers also are
staying up later on weekdays while using their phones.
Mobile users have tended to increase their usage of web
browsers rather than apps as their media consumption habits
change. The growth in internet usage is linked with consumption
of information rather than entertainment. Consumers have
tended to view more serious topics like finances, the economy and
healthcare, while cutting back on lighter topics like celebrity
entertainment news. Location data revealed unsurprising results
as authorities ordered lockdowns on public gathering places.
Consumers showed greater demand for products such as books
and news, electronics, food and entertainment and toys, a sign of
doing more stay-at-home activities.
browsers rather than apps as their media consumption habits
change. The growth in internet usage is linked with consumption
of information rather than entertainment. Consumers have
tended to view more serious topics like finances, the economy and
healthcare, while cutting back on lighter topics like celebrity
entertainment news. Location data revealed unsurprising results
as authorities ordered lockdowns on public gathering places.
Consumers showed greater demand for products such as books
and news, electronics, food and entertainment and toys, a sign of
doing more stay-at-home activities.