WeChat has introduced Wechat Retail Growth Plan is intended to
help global businesses and brandsstrengthen their understanding
and use of WeChat’s tools and functions to better resolve the
challenges created by the coronavirus pandemic. The plan uses
several recent services launched by WeChat, including WeChat Live
for businesses – which allows them to interact with customers and
generate sales via live streaming – and WeChat Work 3.0, which has
become a key platform for remote working during the pandemic,
connecting enterprises with customers. WeChat’s key services
promoted by the growth plan also include 1 on 1 Consultant –
which allows retailers to tap into existing user bases and manage
fans as well as initiate direct conversation with followers – and
WeChat Pay, which has encouraged cross-border e-commerce,
local orders and scan-and-go self-service during the pandemic.