The Challenge
Campaign links were going out with inconsistent, messy UTM parameters, breaking attribution across GA4, Meta, and Google Ads. Marketers needed a fast, consistent way to build tracking links.
Our Solution
Custom-built UTM builder with a clean campaign form: source/medium/campaign/term/content fields, URL preview, one-click copy, and consistent parameter formatting that matches our GA4 and Meta Pixel setup. Used by our own campaigns and available free to anyone.
Try it at subimpact.net/utm/.