About Jeremy

Hey, I'm Jeremy.

I started subimpact from my living room in 2018, juggling client calls while my newborn daughter napped in the next room. I was tired of seeing Malaysian businesses get burned by agencies that talked big but delivered cookie-cutter solutions.

These days I specialize in the technical side of marketing, the stuff most agencies gloss over. Technical SEO that gets your pages crawled and indexed properly. Marketing automation and email flows that nurture leads while you sleep. Analytics setups that tell you what's actually working, not just what looks good in a report.

I still get excited when a complex tracking setup works perfectly or an email flow hits a 40% open rate. Weird, I know. But that's the kind of stuff that compounds over time and builds real business value, not just quick wins that fade next month.

G Google Ads Certified M Meta Blueprint H HubSpot Partner

It started with a RM6 kopi peng

Back in 2019, a potential client asked to meet at a mamak in SS15. I almost said no. I'd been taught that "serious" meetings happen in offices or coffee chains. But I went anyway. Ordered a kopi peng. Sat on plastic chairs.

Three hours later, I understood his business better than clients I'd worked with for six months. Turns out his real problem wasn't what he thought it was: he was bleeding money on the wrong ad platform because he didn't trust the tracking data. We fixed his analytics setup, pivoted his spend, and his revenue doubled in four months. He's still a client today.

That's why I insist on that first meeting being casual. I want to see how you light up when you talk about your business. I want to hear about the frustrating customer who keeps asking for custom orders. The competitor who's driving you crazy. The campaign that flopped and kept you up at night.

When I understand you, not just your industry or your target demographic, I can build campaigns that actually sound like your business. Not like every other ad on the internet.

"So, kopi peng, teh tarik, or something fancier? I'm buying."

It's not just a tagline, it's how I approach every client relationship. Genuine understanding leads to genuine results.

My journey

The real story, the wins, the losses, and everything in between.

2018

The 'Learning in Public' Year

Here's the truth: I didn't start subimpact because I had everything figured out. I started it because I got fired. I'd been pushing for more data transparency at the agency I worked for, and let's just say the founder didn't appreciate being questioned. So there I was, new baby at home, rent due, and zero income. I took on any project I could get. Some worked. Some bombed spectacularly. But I was learning in public, documenting every mistake, and slowly figuring out what actually moved the needle for Malaysian businesses.

2020

Pandemic Pivot

March 2020 hit different. I lost 60% of my retainer clients in two weeks. Lying awake at 3 AM, I realized I'd built a house of cards, dependent on a few big clients and referral luck. That panic forced me to systematize everything. I documented my processes, created repeatable frameworks, and diversified my service offerings. It was terrifying, but it made subimpact antifragile. By December, I'd not only recovered but signed my first 'enterprise' client.

2022

The Rabbit Hole Year

I became obsessed with tracking and attribution. Like, unhealthily obsessed. I spent weekends debugging Google Tag Manager implementations for fun. My wife thought I'd lost it when I got genuinely excited about server-side tracking. But this obsession paid off: clients started seeing ROAS improvements of 40-60% just because we were finally measuring the right things. I became the guy other agencies called when their tracking was 'weird'.

2024

The 'Choose Your Clients' Milestone

This was the year I finally felt comfortable saying no. I turned down a six-figure annual contract because the client's values didn't align with mine. They wanted vanity metrics and someone to blame when things went wrong. I wanted to build something real. It was scary to walk away from that money, but it freed up space for three dream clients who actually trusted the process. Revenue went up anyway. Funny how that works.

Why work with me?

Three things I refuse to compromise on.

Technical SEO & Analytics That Actually Work

Most agencies run a basic audit and call it a day. I dig into crawl budgets, site architecture, and indexation issues that are actually holding you back. I fix tracking setups that have been broken for months, so you finally know which channels are actually driving revenue. Your analytics shouldn't be a black box; they should be your competitive advantage.

Marketing Automation & Email Flows That Convert

I build email sequences and automation workflows that nurture leads from first touch to final sale. Welcome series, abandoned cart flows, post-purchase upsells. Done right, these run 24/7 while you focus on other things. I also handle the technical bits most ignore: deliverability, list hygiene, and CRM integrations that don't break.

Paid Ads Only When It Makes Sense

Here's my hot take: most businesses shouldn't start with paid ads. If your tracking is broken, your landing pages are slow, and your email follow-up is non-existent, pouring money into Meta or Google is just lighting cash on fire. I'll tell you straight up if you're not ready for ads. And if you are, I'll manage them with the same obsession I apply to everything else.

Not sure if we're a fit? Let's find out.

I don't take on every client who reaches out, and you shouldn't hire every consultant who sends a proposal. We both need to feel good about this for it to work.

Let's grab that coffee