Five ways I move your revenue needle.

I had a client in PJ paying RM8,000/month for "SEO services" for a year. When I audited their site, they had 47 broken links and zero local schema markup. That's not SEO, that's daylight robbery.

Here's what I actually do: technical audits that find the real issues, on-page optimization that Malaysian searchers actually care about (because yes, Malaysians search differently), and local SEO that gets you found by people nearby who are ready to buy. I won't promise you #1 rankings in 30 days because anyone who does is lying. But I'll get you sustainable, qualified traffic that converts.

Here's something most agencies won't tell you: email marketing has the highest ROI of any channel, if you do it right. I've seen businesses generating 30-40% of their revenue from email while barely touching it. That's money left on the table.

I work with Klaviyo, Mailchimp, Brevo and HubSpot to set up automated flows. Abandoned cart sequences, post-purchase upsells, win-back campaigns. These aren't "nice to have", they're the highest-ROI channel most businesses completely ignore.

I once spent three days debugging why a client's purchase event was firing twice in GA4. Turns out they had both gtag and GTM firing the same event. Most agencies would have missed it, or worse, billed for "monthly analytics reports" without checking data accuracy.

Proper tracking isn't just having GA4 installed. It's knowing your data is correct. It's conversion tracking that tells you which campaigns make you money versus which ones just look good in meetings. I build dashboards that answer real business questions, not vanity metrics.

Everyone talks about ROAS like it's magic. "I got 15x ROAS!" Yeah, but what was your actual profit margin? What happened after iOS 14.5 killed your tracking? I've run Meta and Google Ads long enough to know consistency beats viral hits every single time.

Here's the thing: I won't take your money to run ads until your tracking and funnel are solid. I've seen too many businesses burn cash when their landing page converts at 0.5% or their tracking is completely broken. Let's fix the fundamentals first, then we can talk about scaling with paid traffic.

Full disclosure: I'm not a full-stack developer who stays up until 3am writing custom React components. I'm someone who understands how websites should work from a marketing and conversion perspective, and I have trusted developers I work with for the heavy lifting.

If you need a new site, I handle strategy, UX, conversion optimization and SEO requirements. Then I bring in the right developer for your platform, whether that's Shopify for e-commerce, Webflow for marketing sites, or WordPress when you need flexibility. You get a site that looks good and converts, without the agency markup.