Process

How we work, start to scale.

No agency jargon, no surprises. A process that's evolved from 50+ projects and plenty of lessons learned the hard way.

01

Coffee First, Pitch Never

45-60 minutes at a café or on Zoom. I'll ask what your actual problem is, what you've tried, and why it didn't work. Sometimes the issue isn't what you think it is. I'll be honest if we're not a fit, and happily make introductions if we're not.

  • 45-60 minutes, no slides
  • Honest assessment of fit
  • Referrals if I'm not the right person
02

The Proposal

Within 3-4 days, you get a specific proposal including a technical SEO audit summary and automation opportunity assessment. I identify what's broken, what can be automated, and what's worth fixing first. Clear scope, timeline and cost. No surprises later.

  • Technical SEO audit highlights
  • Automation assessment and opportunities
  • Clear pricing with milestones
03

Workshop

2-3 hours of deep-dive work. We map your SEO content strategy, identify high-intent keywords, and design your email automation flows. I audit your current tech stack and customer journeys. You'll leave with specific deliverables, not generic strategy decks.

  • SEO strategy and keyword mapping
  • Email flow architecture
  • Tech stack and tracking audit
04

Implementation

We build in phases. First, tracking and analytics, because if we can't measure it, we can't improve it. Then technical SEO fixes: site speed, indexation, structured data. Finally, email automation flows go live. Each layer compounds the next.

  • Analytics and tracking setup first
  • Technical SEO and content optimization
  • Email automation deployment
05

Evaluation

Every month we review real metrics: organic traffic growth, keyword rankings, email open and click rates, automation revenue attribution. I show you what's working, what's not, and why. If something's underperforming, we diagnose and fix it. No hiding behind vanity metrics.

  • Organic growth and ranking tracking
  • Email performance analytics
  • Revenue attribution and ROI review
06

Scale

By month 3-6 your SEO is gaining traction and email flows are converting. Now we scale: expand content clusters, add advanced automation triggers, optimize conversion paths. Only after organic and email are performing do we even discuss paid ads, and only if they make sense.

  • Expand SEO content and authority
  • Advanced automation and segmentation
  • Paid ads only if and when justified

Sounds like a fit?

Worst case, you get free advice and a caffeine fix. Best case, we build something that actually moves the needle.

Book Your Free Strategy Call