No agency jargon, no surprises. A process that's evolved from 50+ projects and plenty of lessons learned the hard way.
01
Coffee First, Pitch Never
45-60 minutes at a café or on Zoom. I'll ask what your actual problem is, what you've tried, and why it didn't work. Sometimes the issue isn't what you think it is. I'll be honest if we're not a fit, and happily make introductions if we're not.
45-60 minutes, no slides
Honest assessment of fit
Referrals if I'm not the right person
02
The Proposal
Within 3-4 days, you get a specific proposal including a technical SEO audit summary and automation opportunity assessment. I identify what's broken, what can be automated, and what's worth fixing first. Clear scope, timeline and cost. No surprises later.
Technical SEO audit highlights
Automation assessment and opportunities
Clear pricing with milestones
03
Workshop
2-3 hours of deep-dive work. We map your SEO content strategy, identify high-intent keywords, and design your email automation flows. I audit your current tech stack and customer journeys. You'll leave with specific deliverables, not generic strategy decks.
SEO strategy and keyword mapping
Email flow architecture
Tech stack and tracking audit
04
Implementation
We build in phases. First, tracking and analytics, because if we can't measure it, we can't improve it. Then technical SEO fixes: site speed, indexation, structured data. Finally, email automation flows go live. Each layer compounds the next.
Analytics and tracking setup first
Technical SEO and content optimization
Email automation deployment
05
Evaluation
Every month we review real metrics: organic traffic growth, keyword rankings, email open and click rates, automation revenue attribution. I show you what's working, what's not, and why. If something's underperforming, we diagnose and fix it. No hiding behind vanity metrics.
Organic growth and ranking tracking
Email performance analytics
Revenue attribution and ROI review
06
Scale
By month 3-6 your SEO is gaining traction and email flows are converting. Now we scale: expand content clusters, add advanced automation triggers, optimize conversion paths. Only after organic and email are performing do we even discuss paid ads, and only if they make sense.
Expand SEO content and authority
Advanced automation and segmentation
Paid ads only if and when justified
Sounds like a fit?
Worst case, you get free advice and a caffeine fix. Best case, we build something that actually moves the needle.